Rare Find,
redesigned.
The 2026 identity makes provenance, maturation and character easier to read while the whisky remains unchanged.
Clearer information.
The same whisky.
The new identity makes each release easier to understand for drinkers, retailers and bars.
Clearer range navigation, colour-coded regional roundels and expanded cask information bring the provenance of each whisky into sharper focus.
Every bottle remains a genuine one-off, released only when the whisky reaches its optimal point of flavour and balance.
Four maturation styles in one visual system.
Three range colours
Colour now communicates the nature of the whisky before the bottle is even lifted from the shelf.
Deep teal-blue
Modern, vibrant and exploratory releases. Characterful whiskies, often youthful, with freshness at their core.
Plum burgundy
Warm, indulgent and flavour-forward bottlings. Rich cask types and late-teen malts with depth and generosity.
Black gunmetal
The rarest of Rare Find. Individually numbered, collector-focused releases shaped by heritage and prestige.
The fingerprint frame
The cut-edge label frame is drawn from the Rare Find fingerprint and used consistently across the range.
Regions at a glance
Each regional roundel uses a distinct colour so the whisky's origin is easier to identify.
More cask information on the bottle
Origin, maturation, cask influence, outturn and strength are brought forward rather than buried. The label gives the drinker a clearer window into what makes each release genuinely singular.
- Expanded provenance and cask information
- Regional identity visible at a glance
- Tasting notes and maturation details
“Our new visual identity helps us communicate provenance, rarity and character more clearly than ever, while the whisky itself remains exactly what Rare Find has always stood for: distinctive, authentic and intentionally rare.”