EVOLUTION
NOT
REVOLUTION
Evolving Design, Enduring Craft
A New Visual Identity
While Rare Find continues to evolve its presentation, its unwavering commitment to exceptional whisky remains unchanged.
The introduction of Rare Find’s new visual identity has been developed to enhance accessibility and clarity for retailers, bartenders, and consumers alike. The updated packaging introduces clearer range navigation, colour-coded regional roundels, and expanded provenance and cask information across both front and back labels. The result is a refined and intuitive way to communicate rarity, regional character, and cask influence, while strengthening shelf presence.
Despite the refreshed presentation, Rare Find’s core philosophy remains resolutely unchanged. Every bottling - whether featuring the new label or the previous design - is released as a genuine one-off, bottled only when the whisky reaches its optimal peak of flavour and balance.
Speaking on the new releases and visual evolution, John Moffat, Head of Commercial for Rare Find commented: “Rare Find continues to evolve as a brand, but our standards remain absolute. Every release represents our relentless pursuit of exceptional whisky - from careful maturation to thoughtful finishing and presentation. Our new visual identity helps us communicate provenance, rarity, and character more clearly than ever, while the whisky itself remains exactly what Rare Find has always stood for: distinctive, authentic, and intentionally rare."
THE FINER DETAILS
Where the previous labels indicated the colour tone by region, we've adopted three colours moving forward for core Rare Find releases;
A deep teal-blue - our modern, approachable and fresh drams. Rare Find bottles with these labels will be characterful, exploratory and often youthful.
A rich plum-burgundy for our warm, indulgent and flavour-forward bottlings. Rich cask types and late-teen malts will be adorned with these labels.
An exclusive black/gunmetal tone - evoking heritage, rarity, craftsmanship and prestige. All bottles with these labels will be individually numbered and the rarest of Rare Find; perfect for collectors and connoisseurs.